I am a product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.
Having worked across multiple disciplines in the creative industry, I have a great understanding of the (creative) process and enjoy the challenge of blending client, business, and internal team goals.
I’m currently the Head of Production at Lama Lama, where I make sure we do our best work by aligning the internal team, the client and their project goals, while keeping ourselves and the client both challenged and happy :)
Recent years have shifted my focus from digital creative work to a wider set of responsibilities with the main one being to oversee the overall design output. On a day to day basis I improve processes, keep an eye out for (new) business opportunities while managing and communicating with clients, partners and internal team.
From 2010 to 2018, I co-owned and ran the creative side of Afura. A niche lifestyle and clothing store with growing online presence and flagship store in the city centre of Amsterdam.
Design & Creative Direction
Over the past decade I have helped a long list of clients with design challenges. From websites to creative campaigns to mobile apps. If it’s digital I’ve probably have been involved in some sort of way.
I’ve been on the agency side, worked freelance and have also been on the client side so I know how important Account Management is. Managing expactations, challenging goals and requirements and making sure everyone involved is aligned is the key to success.
After being a business owner myself, I am well aware of anything that costs money. I make sure to keep this in mind with any decision that needs to be made within projects while also looking at opportunities to enable growth and new possibilities.
Nothing beats a well structured process. If all things things run smoothly, everyone can focus on what they actually want to do. And of course; Three strikes and you automate.