I am Len Koster, fan of design —
digital and beyond.

A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.

I get excited by things done well and value the long run over the quick win.

My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.

Who Am I

A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.

What I do

I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.

What I like

Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.

Experience

2023 - Present

Not Selling Liquid

Creative Director

2021 - 2022

Atelier Munro

Head of Digital

2019 - 2021

Lama Lama

Head of Production & Digital Designer

2019

Koster Studios

Freelance Digital Designer

2010 - 2018

Afura Store

exit

Co-founder & Creative Director

2009 - 2018

Afura Creative

Freelance Digital Designer

Selected clients

Adidas
Reebok
Sneaker District
Maha Amsterdam
Feels Agency

Amsterdam Vintage Watches
Collectors Gallery

Greenbeauty Market
Justdiggit
No Label

I am Len Koster, fan of design —
digital and beyond.

A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.

I get excited by things done well and value the long run over the quick win.

My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.

Who Am I

A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.

What I do

I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.

What I like

Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.

Experience

2023 - Present

Not Selling Liquid

Creative Director

2021 - 2022

Atelier Munro

Head of Digital

2019 - 2021

Lama Lama

Head of Production & Digital Designer

2019

Koster Studios

Freelance Digital Designer

2010 - 2018

Afura Store

exit

Co-founder & Creative Director

2009 - 2018

Afura Creative

Freelance Digital Designer

Selected clients

Sneaker District
Adidas

Reebok
Maha Amsterdam
Feels Agency
Juicebrothers

Amsterdam Vintage Watches
Collectors Gallery

Greenbeauty Market
Justdiggit
No Label

I am Len Koster, fan of design —
digital and beyond.

A product guy at heart with over a decade of experience helping brands and businesses, predominantly in the lifestyle, fashion and tech fields.

I get excited by things done well and value the long run over the quick win.

My career has been a succession of new experiences that have occupied the same realm, but I've never done the same job twice. I've often joked that I've never taken a job that I knew how to do. All my experiences from building storefronts to organising launch events to help running a digital design agency help me understand the challenges and opportunities modern brands have today.

Who Am I

A strategic designer and creative with an entrepreneurial background who understands the battle between commercial and creative goals.

What I do

I work with decision-makers at the intersection of design, strategy, and business. I believe this is where I can have the biggest impact — helping brands connect in memorable ways. Most of what I do lives online, but the medium is unimportant to me.

What I like

Staying curious. About people, culture, clothing, and craftsmanship: my passions. I draw inspiration from the rich diversity of multifaceted social milieus, cultural circles, and ways of life. Disparity attracts me; new challenges stimulate and excite me. I can offer fresh perspectives, provide food for thought, and build bridges.

Experience

2023 - Present

Not Selling Liquid

Creative Director

2021 - 2022

Atelier Munro

Head of Digital

2019 - 2021

Lama Lama

Head of Production & Digital Designer

2019

Koster Studios

Freelance Digital Designer

2010 - 2018

Afura Store

exit

Co-founder & Creative Director

2009 - 2018

Afura Creative

Freelance Digital Designer

Selected clients

Adidas
Reebok
Sneaker District
Maha Amsterdam
Feels Agency

Amsterdam Vintage Watches
Collectors Gallery

Greenbeauty Market
Justdiggit
No Label

Design & Direction